Putting The Pieces Together
Every project presents a puzzle that needs to be solved. My creative design process steps are tailored to gain valuable insights to uncover unique opportunities in a sea of uninspired ideas. With hundred of projects under my belt, my process has stood firm under the harshest of conditions to deliver custom solutions across any medium.
Investigating your sector and researching your competitors and your audience, the discovery phase identifies opportunities and enables me to formulate a compelling strategy.
IDENTIFY PROJECT GOALS
DISCUSS UNIQUE BENEFITS
DETERMINE MARKET TRENDS
From this information I begin concept development. Concepts are brainstormed, sketched and the best, most applicable and exciting are developed.
DEVELOP CREATIVE CONCEPTS
COLLABORATE ON CREATIVE
REFINE CREATIVE CONCEPTS
Branding and logo concepts are digitally created. Example page spreads and layouts are produced. Accompanying fonts and colour palettes are defined.
Concepts are presented and your feedback and comments are gathered. Designs are finalised and presented for your approval and sign off. Development and production start.
DEVELOPMENT & BUILD
You're done.! Well… No project is ever truly finished. Here I use the gathered intel to make necessary adjustments, creating stronger, more meaningful connections that help your brand to grow. Adaptation is key to a brand’s long-term success.
FILES TO PRINTERS